Table of Contents
Mastering SEO with Spamzilla: A Comprehensive Guide on Building SEO Backlinks from Expired Domains
Are you eager to boost your website’s visibility on Google but feeling lost in the world of SEO tools? Fear not! In this beginner-friendly guide, we’ll introduce you to the game-changing Spamzilla. We’ll explain what Spamzilla is and walk you through its step-by-step process to find the best-matching expired domains for your business and how to upgrade your link-building strategy for building SEO backlinks from expired domains.
What is Spamzilla and Why Does It Matter?
Picture Spamzilla as your secret sauce in the world of SEO. This tool is designed to help you uncover expired domains that match your business topic. You can relate to these domains as hidden gems that can significantly enhance your website’s ranking on Google. Now, let’s dive into the nitty-gritty of leveraging backlinks from expired domains. Understand how Spamzilla works to support your SEO journey using broken backlinks of abandoned authority sites in your business niche.
Boosting Your SEO Backlinks from Expired Domains: A Detailed Walkthrough
1. 301 Redirect Method
- Straight 301 Redirect: Imagine backlinks from expired domains are like a bridge to your homepage. If the domain is closely related, you can use a “straight” redirect, directly funneling all its SEO power to your homepage.
- Dedicated Page Redirect: Now, envision creating a unique page on your site just for the expired domain. This page becomes a dedicated space where you redirect the expired domain, allowing you to harness the search results and authority of the old domain for a specific topic. Ideally, this includes expert content related to your business niche and should match the content talked about on the old domains.
2. Merger Technique
- Acquiring backlinks from expired domains is like inheriting a treasure trove of forgotten internet traffic. This traffic is forever lost in space until you grab it and redirect it to your website. It’s called the “merger technique.” Think of it as adding a new wing to your website’s authority by integrating the backlinks from expired domains that have already been gathered.
- Private Blog Network (PBN): For the daring, building a website network using backlinks from expired domains is possible. This network, known as a Private Blog Network (PBN), can be a powerful tool but comes with substantial risks. To stay on the safe side of Google, keep the number of domains in your network below 5% of your overall backlink footprint.
Finding Backlinks from Expired Domains Using Spamzilla:
1. Integration with Ahrefs
- If you have an Ahrefs account, connecting it to Spamzilla is like giving this new search tool a power-up. It enhances your domain exploration capabilities.
2. Set Filters
- Let’s talk filters – think of them as your search assistants. They save you time by narrowing down the options. Adjust them based on your location and set basic filters for Trust Flow (TF), Domain Rating (DR), and the number of domains you are looking for.
3. Start Researching
- Drop domains marked as “available” are like undiscovered treasures. Head to registrars like GoDaddy or Namecheap to claim these domains without having to compete with insane, overpriced domain brokers.
How to Know If an Expired Domain Is a Gem or a Dud
1. Relevance Check
- Use Majestic’s Topical Trust Flow metrics to ensure the backlinks from expired domains are relevant to your site. It’s like checking if the puzzle piece fits your SEO puzzle.
- Set filters in Spamzilla to focus solely on opportunities aligned with your target site. This ensures you’re not wasting time on irrelevant domains.
2. Link Profile Examination
- Use Spamzilla to inspect a domain’s link profile. You want links that are like gold nuggets – natural and editorial. Look for links from high DA websites, for example, online newspapers or magazines, like the New York Times or Techcrunch, depending on your business niche.
- Cross-check using Ahrefs to be extra sure. It’s like getting a second opinion to confirm the treasure’s authenticity.
3. History Audit
- Explore the domain’s past uses using Spamzilla’s “Archive” tab. Consider this as investigating a historical artifact to ensure a clean record.
- Watch for anything suspicious that might indicate spam or misuse. It’s like being a detective, looking for clues in the domain’s history.
4. Index Status
- Check if Google is still indexing the domain and sitemap by using Spamzilla’s Index tab. Think of it as ensuring your treasure is still recognized by the world. Then, use the sitemap to map a redirect structure to match the old content with the new content on your website. You can use a free WordPress plugin like Redirection to do this for each page or bulk redirect all traffic from the old domain to your blog category. If the domain is not indexed anymore, then it will not be able to provide extra discovery traffic from search results and broken links on review websites or other directory sites.
Conclusion: Your SEO Journey Starts with Spamzilla
In conclusion, Spamzilla is your ultimate guide to uncovering expired domain traffic and supercharging your SEO strategy with broken link building from the effort of out-of-business websites. Take your time during this journey – consider it like carefully selecting gems for your business’s crown.